InSight Case Study

User Community for McKesson Software Adds Value for Customers

Insight, the largest independent user group for McKesson software updates their software, improved efficiency, and increased member engagement with the Socious platform.

Challenge

InSight was using older systems that were difficult to use and did not facilitate member engagement or connection to the organization.

Solution

MemberCloud provided InSight with innovative software built around member engagement that included all the membership management tools they needed.

Benefits

InSight increased member engagement, and improved the software efficiency by using a single platform for membership management, online community, and event planning.

“The website is really creating the anchor solution to meet our needs. It provides the education, thought-leadership, and networking capabilities to bring our membership together.”

Brian Langerman

Executive Director, Insight

About the Organization

Infor is the world’s third largest provider of Enterprise Resource Planning (ERP) software. This is the software that companies use to manage employees, suppliers, and customers, as well as pay bills and collect funds from their customers all in one system.

Infor was founded in 2002. Over the years, the company grown through acquisitions of smaller companies. This steady growth has resulted in numerous product lines. They have strong customer bases for these product lines around the world—serving major industries including manufacturing, health care, fashion, and retail.

Companies of all sizes use Infor ERP software to run the back offices of their business.

The vision for Infor’s products argues against a one software for all approach. Instead, Infor is out to build software with a user-centric approach. The people behind these solutions striving to make Infor’s platforms look good and function in a way that is intuitive. Infor prides themselves on having quality solutions that support business objectives across numerous micro-verticals.

Before Socious

Due to rapid company acquisition, Infor had numerous and diverse product lines. Having multiple user communities under one parent company umbrella created confusion amongst multiple user groups.

Each product line and user group was an individual community. Thus, there was no way to promote products and promotes across the entire Infor community.

The customer portal didn’t support the dynamic needs of user groups. For example, the system had only a static calendar that could not be updated often and in a timely manner. Infor was unable to provide customers with updated information and give all users in their communities visibility to that information.

Having acquired so many companies with diverse customers, Infor couldn’t identify and manage their numerous online communities and user groups across the company. Infor hosts over fourteen industry council boards, seven or eight user group advisory boards, and 29 product groups represented.

How has Socious helped?

Branding
InSight has been able to provide more support for members using the CMS to manage their entire external website, secure member self-service tools, and mobile community platform.

Dynamic Customer Engagement
Insight utilized the built-in membership management system to manage dues, new members, and renewals. They also increase conference engagement using the event and speaker management systems along with their mobile event apps.

Efficiency
Insight utilized the built-in membership management system to manage dues, new members, and renewals. They also increase conference engagement using the event and speaker management systems along with their mobile event apps.

Member Engagement
InSight used the private community to increase member engagement by more easily building community in a collaborative online environment.

Ease of Use
The social media capabilities that Insight members were looking for were delivered in an advanced, but easy to use format.

Technology Platform for the Future
The Socious system has now become the “anchor solution” for the organization that all initiatives, sharing, events will be built upon.

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