Improve Product Management by Partnering With Your Customer Community to Prioritize Your Product Backlog

Empower Your Customers to Submit, Discuss, and Prioritize New Feature Requests in Your Private Online Community

Nothing increases sales and support efficiency like creating products and services that fit your target market. Arm your product management team with real market data from advisory boards, VIP customer groups, or entire customer segments.

Gathering valid data about your market and its challenges from both customers and non-customers on an ongoing basis can be difficult and time consuming. By encouraging your community to submit, discuss, and rank new product or feature ideas inside the online community that they are already using, incorporating primary research from your market into product decisions become much faster and easier.

Make Market-Based Decisions by Analyzing the Way the Customers Add, Discussion, and Rank New Product or Service Ideas

• Uncover new revenue streams by collaborating with customers to identify and prioritize new features, services, and products.
• Customers can comment directly on the product ideas submitted by other customers, employees, or themselves.
• Enable customers to vote on feature ideas to make sure your products and services are solving the right problems.
• The advanced group segmentation in your online community enables different customer segments to focus on only the products and services that apply to them.

Learn how you can discover profitable product strategies by collaborating with customers.