CRM Data & Customer Database Integration Can Drive Your Online Community

Integrate Your Online Community With Your Customer Relationship Management Database

The interactions that your customers are having in your online community can be a valuable asset to your sales and marketing teams. Integrate your CRM database with your online community to transfer customer profile information to your online community, as well as interaction and participation data back to your CRM system. Linking these data sets provider a better view of each customer, their issues, and the potential future products or services they may be interested in.

You can also segment areas of the online community based on CRM profile data. Automatically create groups and forums in your online community based on customer information in your CRM or customer support system. All of your customers that use a certain products, that are from a certain geographic area, or designated as members of a specific customer advisory board will have access to those discussions, calendars, and resources in your online community based on data pushed from your back-end CRM system to your customer-facing community.

Learn about integration with association management software (AMS) or membership database platforms.

Use the Data in Your CRM to Build Groups, Set Security, and Set Up Single Sign-On for Your Online Customer Community

• Build out customer profiles by bringing data from your online community into your CRM system.
• Take the manual processes out of giving online community access to your customers by integrating with the data in your CRM system or the single sign-on of your existing customer portal.

Learn about integrating your online community with your existing CRM or customer data.