Improve Innovation Management by Conducting Market-Driven Product Development

Innovation Lab™ Helps Product Managers Use Consistent Feedback from Customers to Build Products Your Market Will Love

Develop products and services that solve the right problems for your industry by collecting information about trends and product feedback from customers. Partner with customers to build an ongoing feedback loop by monitoring social activity and discussions, getting feedback on products and trends, and collaborating with customers on prioritizing features and developing product requirements.

Collaboration Tools

Empower your customers to submit product ideas in your online community where other customers can rank them and provide comments.

Online Groups

Get product and service ideas from large product user groups, specific segments of customers, or hand-selected advisory boards.

Discussion Forums

Gather rich data about your market’s needs by monitoring online customer forums. Create new discussions to specifically understand your market’s problems and get feedback on potential solutions.

Targeted Email Engine

Keep your most important customers engaged throughout the process by sending personalize emails that only go out customers in specific groups.

Online Surveys and Polls

Make market-based decisions about your product direction after receiving survey results from customers – send segmented surveys ranging from all customer and users down to specific groups of customers.

Collaborate Using Wikis

Develop better products by collaborating with your customers, employees, and partners to get requirements and user stories right.

File Library

Get feedback on concepts, flow charts, and requirements more quickly by allowing certain employees, customers, and partners to review and comment on product plans.

Media Library

Improve comprehension of features and your product roadmap by allowing specific groups and customers to view and discuss videos and screencasts from your product management team.

Event Management & Calendaring

Get more detailed feedback from your market by bring customers, prospects, and partners together at large, medium, and small live and online events.

See how to develop market-driven product strategies.