Socious Customer Engagement Methodology for Online Communities
Positioning
Positioning your online community is one of the most important steps in the planning process. Online communities that are not central to your business and communication strategy have a much higher likelihood of failure. It is important that your online community is positioned as a central customer communication channel, while working with your existing systems and organizational structures.
Planning
Work with our customer success team to nail down why you are creating an online community, your business objectives, and which online community features will best meet your plan. During this phase, you will identify which members of your team are responsible for each step in the planning and launch processes.
Promotion
Promote your online community early with the right messages. It is important that these messages be about your customers and how your community will benefit them.
Content
During the initial phases of your online community’s growth, your organization will need to produce a steady stream of helpful, insightful content in your community to show members the value of the community and keep them coming back. Socious provides tools to help you create a successful content plan that spreads the content creation tasks across the organizations.
Growth
Successfully growing your online community requires the content and processes to keep customers as engaged as possible while building the community’s value so that new members want to join. The Socious team will offer tools and guidance for growing in a manageable way, as well as keep you trained on the system’s latest customer engagement features.