2012 State of Online Communities in Associations Survey
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Many associations have launched online communities or private social networks for members in recent years. While many membership organizations have reaped benefits from their strategies, a large number of associations do not have measurably successful online communities.
The 2011 Membership Marketing Benchmarking Study, conducted by association consutling firm Marketing General, reported that the average association only sees 8.7% member participation in their private social network.
Meanwhile, some associations maintain 70-80% member engagement using their online community. What are the approaches and technologies that can mean the difference between a thriving private social network and a failed online community?
About the State of Online Communities in Associations Survey
The State of Online Communities in Associations survey and report will identify the decisions made during the planning, implementation, and community management phases of creating an online community to help association executives understand which practices result in successful online communities and which do not.
What Does it Take to Complete this Survey?
The survey is geared toward associations that both have online communities and that do not. This survey for association staff and executives contains only 32 questions and should take less than 12 minutes to complete. The questions are divided into 5 sections:
- Goals & Strategy
- Planning & Implementation
- Software & Features
- Community Management
- Results & Performance
Please complete the survey to the best of your knowledge. At the end of the survey, respondents may request a copy of the final report.