RWA Case Study

Association Online Community Success Story: Romance Writers of America

International association, Romance Writers of America (RWA), used Socious as a single platform that could grow with their 10,000 plus members.

Challenge

RWA used a patchwork of systems, including an AMS, Yahoo! Groups, and an external website, none of which integrated well or helped connect their members to one another.

Solution

MemberCloud AMS gave RWA all the membership management and member-facing tools they needed in a single, user-friendly system.

Benefits

RWA consolidated all their data into a single system, provided more value to members, and gave local chapters the autonomy to manage their own groups, events, and websites.

“The opportunity to engage members is really what will drive the success of the association. If we can make their opportunities more structured, if we could make things easier for them, if we could make it easier for them to take part, if we could make it easier for them to get into a particular area, then they’re going to be happy. It’s going to drive traffic to the website and it’s going to keep our members engaged. That’s our goal. And so, Socious has given us a platform for being able to do that.”

Judy Scott

Romance Writers of America (RWA)

About the Organization

Romance Writers of America (RWA) is an international association that serves authors and the industry professionals that support them. The organization is dedicated to advancing the professional interests of career-focused writers through networking and advocacy. RWA represents more than 10,000 members in 145 chapters offering special-interest events and education.

Before Socious

Romance Writers of America was using a patchwork of member-facing systems, including Avectra netFORUM Enterprise, to manage their public website, member community, events, and emails.

The basic online community pages integrated into RWA’s association management software did not offer much interactivity for members. Additionally, their Yahoo Groups were not completely private and were difficult to maintain as membership changed.

As the association grew, Romance Writer’s public and members-only websites did not offer the valuable member benefit and sophisticated a member experience that their vision called for and members demanded.

How has Socious helped?

Value to Members

Using the Socious online community platform, Romance Writers of American created a member experience around engagement opportunities and interactive educational information. The leadership was able to add new member benefits, such as RWA University, built on the online community features in Socious online community software, including video libraries, blogs, and forums.

Segmentation

Romance Writers was able to segment information in the online community for different member types so that members and staff can easily participate in specific communities and provide relevant information to improve the organization’s value to specific member groups.

Chapter Management

The leadership at RWA brought 145 worldwide chapters under the brand umbrella of the national association while maintaining each chapter’s autonomy to manage their own groups, events, and websites. Using the Socious platform, RWA empowered chapters with the full set of Socious online community tools to capitalize on the community-building features to grow membership and member engagement.

Brand Presence

By managing their public website, online member community, and event management in a single system, members have a consistent online experience all under the Romance Writers of America brand.

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